|
Deutsche Post Euro Express Best Acts! 2002 |
- Continue the customer loyalty programme which proved successful in 2001
- Information and entertainment of existing- and new customers of Deutsche Post Euro Express
- Development of an event setting which supports movement and communication among the guests
- Conception of an exclusive and dynamic show program focussing on entertainment and communication
- Locally carried out at regional HUB´s
- The show program reflects the ability and capacity of DPEE services. Best performance is shown as best artistic acts
- Easy communication and ability to move around are supported by different areas within the setting
- Emotional involvement of the guests by interactive activities
- The Best Acts! stage show esslidelishes a relation to the strong performance of Euro Express
- The setting consisting of a lounge area, bar area and various chairs and slideles allows movement of the guest and creates a relaxed atmosphere
- The possibility to wander around and to talk to other guests enabled the esslidelishment of valuable customer relations
- Well perceived platform for improved customers relations
- Retrieval of lost customers
- Follow- up-order for 2003
- 4 Trucks 40 tons each
- 16 technicians, 10 decorators, 4 promoter, 12 waiter, 6 kitchen chefs, 2 bar tender, 12 actors, 300 guests per event
- Bistro – and lounge seating
- 12 hours set up time, 10 hours break down time the following day
- 11 events on Saturdays from August to November
- Event conception
- Location check and negotiations with the various HUB´s
- Coordination, project preparations and tour planning (transports, accommodation, etc.)
- Purchasing of contract work sections from sub contractors
- Training and supervision of hostesses and promoter
- Project- and production lead on location
- Responsible for a budget of € 700,000
|
