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DHL Relaunch - european customer roadshow 2003 |
- Conception, organisation and roll out of a pan European road show
- Emotional presentation and communication of the merger of the 3 companies forming the new DHL – the new global player in express and logistics
- Integration of 12 DHL partner companies in Europe taking into consideration their different cultural traditions
- The core competences of the new company are communicated in a powerful, taylored stage show
- Set up of a unique DHL world consisting of infotaiment and entertainment sections
- Combination of ‘hard facts & figures’ featured in specifically designed objects with atmospheric image visuals of the new brand DHL
- Presentation of a dynamic stage show involving the audience/ guests, making them part of the action
- "Get together and dance" in the evening allows the guests active communication among one another
- Improvement of customer loyalty towards the new DHL
- Excellent feedback from DHL management, country managers and customers
- 10 trucks with 40 tons each
- 363.000 kilometres driven on the road
- 25 technicians, 19 decorators, 10 truck driver, 16 artists, 1 styling & make up artist, 14 kitchen chefs, 40 waiter, 14 hosts, 1 production manager, 1 production executive, 1 stage director, 1 AV-director, 1 staff manager, 1 VIP/ PR responsible
- 800 guests per event, gala seating
- Infotainmentpark
- 1 day set up time, 1 event day, 1 break down day
- Timeframe of 18 hours set up, 10 hours break down
- 18 events within the period from March until October
- 63.000 sq m event area
- 4.500 overnight stays
- Conception
- Coordination project preparations i.e. tour planning, mobility, accommodation
- Purchasing of contract work sections from sub contractors
- Project– and production lead on location
- Budget responsibility of more than 10 mil. €
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